Leadership Solutions

The Jericho Principle

The Jericho Principle


How Companies Use Strategic Collaboration to Find New Sources of Value

In the Old Testament, Joshua blew his trumpet and the walls of Jericho came tumbling down. In the business world, competitive uncertainty is the trumpet that breaks down your company walls. Collaboration–within your company, with partners, with competitors–gives you the power to embrace competitive uncertainty, and to create the innovation you need to exploit its opportunities. But how? Collaboration opens new possibilities, but also exposes your business to new risks. Whether and how you should employ collaboration are difficult questions. How do you exploit collaboration? How do you know which type is relevant and effective for you? When do you enter and exit a collaborative venture? How do you ensure that you do not suffer the same fate as Jericho?

No matter what you call it–strategic partnership, key alliance, business-to-business connectivity, supply-chain integration, co-opetition, or preferred provider status–collaboration is fundamentally about aligning your activities and processes with those of other organizations to create shared value and manage shared risk. Within this simple concept lies deep operational complexity. In The Jericho Principle, top business and technology strategists explore the complexity and provide models, maps, and tools for using collaboration to help managers, executives, and consultants understand the patterns, explore the options, and exploit the opportunities for effective collaboration.

Ralph Welborn and Vince Kasten provide proven frameworks and pragmatic steps to help you determine when, where, and why a collaborative venture makes sense. They help you understand and implement different forms of collaboration using frameworks, case studies, examples, and recommendations to provide a clear view of the promise and the peril. The strategies they present have been tested and proven with clients across the world in industries from telecommunications to financial services. You will understand how to make collaboration work for your company.

Strategically, businesses need to embrace the challenges of competitive uncertainty in order to exploit its opportunities. Collaborative ventures can drive the innovation that allows you to respond with alacrity to fast-moving business opportunities, keeping you ahead of your competition. The ability to efficiently and productively collaborate is becoming a competitive necessity, and collaborative skills have become a crucial core competency. By identifying collaborative competitive dynamics, patterns of behaviors, and emerging best practices, The Jericho Principle helps you to understand and act on collaborative options for your fast-moving business opportunities. You’ll finish the book armed with an understanding of emerging collaborative models and their organizational implications, and also with pragmatic knowledge and tools for making them real and effective.

About the Authors:
Ralph Welborn and Vince Kasten are Principals leading the Global Transformation Team at Unisys Corporation. They were formerly senior business and technology strategists with BearingPoint. They have both widely consulted and presented on emerging business and technology trends and organizational transformations throughout the world.

** Note: This resource is available at no cost or at a discount to the Council community and strategic alliance partners based upon their level of involvement. Please contact Rob West if you need assistance.

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  • Model: JW002-JP09
  • Manufactured by: Wiley & Sons

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